Jeff Dearing Dracut,Massachusetts
Biography
Jeff Dearing Dracut, Massachusetts is a seasoned UX designer and e-commerce specialist with a track record of shaping digital shopping experiences at scale.
Product Design
As Lead Product Designer at Demandware, Jeff Dearing played a key role in defining the front-end experience for both online and in-store shopping applications. The reference architecture developed under his leadership became the foundation of Demandware’s success, enabling brands to rapidly go to market and continuously innovate their shopping experiences.
Implementations
As Demandware’s growth accelerated, Jeff Dearing transitioned into Client Services to support brands in onboarding onto the platform. Working closely with clients and partners, he led the development of high-fidelity prototypes, refined designs, and tailored customizations to meet unique business needs. Overseeing the launch of more than 200 sites, Jeff Dearing helped streamline implementation processes, reducing development time by 23%.
Shopper Journey Audits
Following Salesforce’s acquisition of Demandware, Jeff Dearing joined the Customer Success team as a Sr. Principal UX Designer & Strategist. In this role, he conducted over 1,000 customer experience audits, uncovering opportunities that led to significant improvements in key performance metrics—including a 228% increase in onsite search usage, a 73% boost in basket rates, a 250% rise in conversion, and in some cases, a twofold increase in revenue. Jeff Dearing also played a pivotal role in piloting the Commerce Cloud benchmarking program, providing brands with valuable insights into their competitive standing within the e-commerce industry.
Thought Leadership
Beyond client work, Jeff Dearing has been an active thought leader in the e-commerce and UX space. He has contributed as a Salesforce Blog author, webinar host, and speaker at major industry events, including Dreamforce, Connections, and XChange, sharing expertise on optimizing digital commerce experiences.
