Jeff Dearing,
Dracut, Massachusetts 

Jeff Dearing of Dracut, Massachusetts : UX & E-Commerce Innovation
Shaping Digital Commerce
Jeff Dearing, based in Dracut, Massachusetts, is a UX design and e-commerce expert with a deep background in optimizing digital shopping experiences. His work has influenced the way brands engage with customers across online and in-store channels.

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Driving Product Design & Implementation
As Lead Product Designer at Demandware, Jeff played a key role in shaping the front-end experience for e-commerce platforms. The reference architecture he helped develop became a critical foundation for brands launching and scaling their digital stores. Later, in Demandware’s Client Services team, he guided brands through onboarding and implementation, reducing development timelines and ensuring seamless site launches.

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Enhancing the Shopper Journey
After Demandware was acquired by Salesforce, Jeff took on a strategic role in customer experience optimization. Conducting over 1,000 site audits, he identified areas for improvement that led to measurable business impact, from increased search engagement to conversion growth. He also contributed to Salesforce’s Commerce Cloud benchmarking initiative, helping brands assess and refine their competitive positioning.

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Industry Contributions
Jeff has shared his expertise through blog contributions, webinars, and speaking engagements at industry-leading events such as Dreamforce and Salesforce Connections. His insights continue to shape best practices in UX and digital merchandising.